/ Thoughts about new products and digital in general

How to make a good first impression on your users

I liked this article from Scott Belsky that talks about the importance of the first 15 seconds of interaction with new users.  According to him, the keys are;

  • Demonstrate the benefit of engaging clear even before users engage with the product,
  • Make using your product “share-worthy” so user look good when they talk about you,
  • Deliver immediate benefit to reward the engagement to keep them hooked.

Check out the whole article here:

The First 15 Seconds

How do you build a product that engages a user quickly enough to engage them over time?

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