Ideas

/ Thoughts about new products and digital in general

How to make a good first impression on your users

I liked this article from Scott Belsky that talks about the importance of the first 15 seconds of interaction with new users.  According to him, the keys are;

  • Demonstrate the benefit of engaging clear even before users engage with the product,
  • Make using your product “share-worthy” so user look good when they talk about you,
  • Deliver immediate benefit to reward the engagement to keep them hooked.

Check out the whole article here:

The First 15 Seconds

How do you build a product that engages a user quickly enough to engage them over time?

Related Posts
Think of the recruitment cycle when retargeting to grow users ( 26 Oct,2015 )
What’s the best way to promote a new mobile app? ( 16 Sep,2015 )
Native vs Hybrid (continued) ( 20 Nov,2015 )
Death by customisation ( 16 Sep,2015 )
How to make a good first impression on your users ( 19 Jan,2016 )
Written by

Leave Your Comment